SaaS Marketing Analytics & Attribution Strategy & Consulting
Connect every marketing touchpoint to pipeline and revenue with advanced analytics and multi-touch attribution. We design the dashboards and reporting frameworks that show exactly which campaigns and channels drive results-so your team can build them and double down on what works.
Driving growth impact where it matters.
The gaps quietly costing you pipeline.
No visibility into which channels drive pipeline
Siloed data across multiple tools
Unable to prove marketing ROI to executives
Attribution not matching actual buyer journeys
Dashboards that don't answer the right questions
Data quality issues breaking attribution
How we drive compound growth.
Multi-Touch Attribution
Track the complete customer journey.
Revenue Attribution
Connect marketing to pipeline and revenue.
Custom Dashboards
Real-time reporting tailored to your KPIs.
Predictive Insights
Forecast performance and optimise spend.
Data-Driven Marketing Wins
Marketing without analytics is guessing. Modern attribution connects every touchpoint to revenue and enables optimisation based on what actually works.
- Multi-touch attribution reveals true channel value
- Revenue attribution proves marketing ROI
- Real-time dashboards enable faster decisions
- Predictive modelling improves budget allocation
- Data integration connects the full funnel
- Custom reporting answers business questions
Analytics Consulting
Multi-Touch Attribution
Track journeys across all channels.
Revenue Attribution
Connect marketing to pipeline.
Custom Dashboards
Real-time KPI reporting.
Funnel Analytics
Deep-dive conversion analysis.
Channel Performance
Compare ROI across channels.
Predictive modelling
Forecast future performance.
6-Step Analytics Implementation Framework
Data Audit
Review current tracking, identify gaps, and plan implementation.
Tracking Plan
We specify and implement comprehensive tracking across all marketing channels.
Attribution Model
Define a multi-touch attribution model aligned to your sales cycle.
Dashboard Design
Design custom dashboards for different stakeholders and teams.
Integration Plan
Map how marketing platforms, CRM, and revenue systems should connect.
Insights & optimisation
Ongoing analysis, reporting, and recommendations for improvement.
Results that speak for themselves.
Marketing-attributed revenue in 12 months.
Accuracy of multi-touch attribution model.
Reduction in CAC from data-driven optimisation.
B2B Analytics Platform
Challenge: No visibility into which channels drove pipeline, inability to prove marketing ROI
What we did: Multi-touch attribution model, revenue integration, executive dashboards
- 89% attribution accuracy
- $4.2M attributed ARR
- 28% CAC reduction
Security SaaS Platform
Challenge: Siloed data across multiple tools, manual reporting taking days
What we did: Data warehouse integration, automated dashboards, real-time reporting
- 90% reduction in reporting time
- Real-time visibility
- Data-driven budget decisions
HR Tech Platform
Challenge: Attribution model not matching actual buyer journeys
What we did: Custom multi-touch model, first-party data integration, journey mapping
- Attribution matched 85% of closed deals
- Discovered organic was 40% of pipeline
- Reallocated budget for 3x ROI
Why SaaS teams choose us.
SaaS Specialists
We understand SaaS metrics and attribution.
Technical Expertise
Data engineering and analytics skills.
Tool Agnostic
Work with any marketing stack.
Revenue Focus
Attribution tied to pipeline and ARR.
Custom Dashboards
Reporting tailored to your business.
Ongoing Support
Not just setup-continuous optimisation.
Questions teams ask.
What attribution model do you recommend?
We typically recommend a weighted multi-touch model customised for your sales cycle. Shorter cycles may use linear, longer cycles may weight first and last touch more heavily.
Can you advise on integrating with our CRM?
Yes, we specify how to connect Salesforce, HubSpot, and other CRMs so marketing touchpoints map to pipeline and revenue data, and guide your team through the build.
How long does analytics implementation take?
Basic tracking and dashboards can be implemented in 4-6 weeks. Full multi-touch attribution with revenue integration typically takes 8-12 weeks.
What tools do you work with?
We work with major analytics platforms including Google Analytics 4, Amplitude, Mixpanel, Segment, and BI tools like Looker, Tableau, and custom solutions.
Can you help with data quality issues?
Yes, data quality is critical for attribution. We audit your data and define the cleanup and governance processes your team needs to ensure reliable data.
Do you provide ongoing analytics support?
Yes, we offer ongoing advisory support including dashboard reviews, new report specs, attribution model refinement, and regular insights interpretation.
Specialised services.
Programmatic Advertising
Automated display campaigns with full attribution.
Learn moreConversion Rate optimisation
A/B testing and funnel optimisation.
Learn moreGoogle Ads
PPC with complete attribution.
Learn morePerformance Marketing
Full performance marketing strategy.
Learn moreMarketing Automation
Automation with analytics integration.
Learn moreSaaS Metrics
SaaS-specific metrics tracking.
Learn moreMore ways we help.
Conversion Rate optimisation
Systematic A/B testing and funnel optimisation.
Learn morePaid Advertising
PPC campaigns with full attribution.
Learn moreMarketing Automation
Automation with analytics integration.
Learn moreSaaS Metrics
SaaS-specific metrics and dashboards.
Learn moreLead Generation
Lead gen with pipeline attribution.
Learn moreSEO Services
Organic search with revenue attribution.
Learn more