SaaS Pricing Strategy Consultants for B2B
Maximise revenue per customer with pricing consultants who understand SaaS economics. We help B2B software companies design value-based pricing, packaging tiers, and expansion revenue strategies that improve LTV, reduce churn, and accelerate growth.
Driving growth impact where it matters.
The gaps quietly costing you pipeline.
Pricing hasn't been updated since launch and no longer reflects your value
Competitors are undercutting you or customers say you're too expensive
Free-to-paid conversion is low despite strong product adoption
Expansion revenue is minimal-customers rarely upgrade or add seats
Pricing tiers are confusing and sales team can't articulate value differences
No pricing strategy beyond matching competitors or gut feel
How we drive compound growth.
Value-Based Approach
Price based on customer value delivered, not cost-plus or competitor-matching.
Revenue Optimisation
Pricing designed to maximise NRR through expansion and reduce voluntary churn.
Data-Driven Analysis
Willingness-to-pay research and econometric modelling inform every recommendation.
SaaS-Native Expertise
Deep understanding of per-seat, usage-based, and hybrid SaaS pricing models.
SaaS Pricing Has Evolved. Has Yours?
Usage-based pricing, PLG, and consumption models are reshaping how SaaS companies capture value. Static pricing pages are leaving money on the table.
- Usage-based pricing is becoming the dominant SaaS model
- PLG companies need pricing that converts free users to paid
- Packaging drives expansion revenue more than price increases
- Pricing is a growth lever-not just a finance decision
- Value metrics must align with how customers measure success
- International pricing requires localisation beyond currency conversion
Our Pricing Consulting Framework
Pricing Audit
Analyse current pricing, competitive landscape, and willingness-to-pay signals.
Customer Research
Quantitative and qualitative research to understand value perception.
Economic Modelling
Model revenue impact of pricing changes across customer segments.
Packaging Design
Design tier structures that drive adoption and expansion revenue.
Expansion Strategy
Build pricing levers for upsell, cross-sell, and usage growth.
Implementation
Plan rollout, grandfathering policies, and sales enablement.
Pricing Strategy Consulting Process
Current State Analysis
Audit existing pricing, revenue distribution, churn by tier, and competitive positioning.
Customer Research
Conduct willingness-to-pay surveys and customer interviews across segments.
Value Metric Analysis
Identify the optimal value metric that aligns pricing with customer outcomes.
Pricing Model Design
Design pricing structure, tiers, and packaging based on research and modelling.
Financial Modelling
Model revenue impact across scenarios-conservative, moderate, and aggressive.
Implementation Planning
Develop rollout plan with grandfathering, sales materials, and success metrics.
Results that speak for themselves.
Restructured pricing from flat to usage-based, increasing revenue 38% without losing customers.
New packaging strategy increased average contract value by 52%.
Pricing redesign with expansion levers drove NRR from 108% to 142%.
PLG DevTools Platform
Challenge: Flat $99/month pricing with no expansion revenue, 3% of free users converting to paid
What we did: Usage-based pricing model, redesigned free tier limits, introduced team plan with per-seat pricing
- 38% revenue increase in 6 months
- Free-to-paid conversion improved from 3% to 7.2%
- NRR improved from 101% to 126%
Enterprise HR Tech
Challenge: Complex pricing confused sales team, deals taking 40+ days, significant discounting
What we did: Simplified to 3 tiers with clear value metrics, created pricing calculator, sales enablement program
- ACV increased 52%
- Sales cycle shortened by 35%
- Discounting reduced from 28% to 12%
Why SaaS teams choose us.
SaaS Pricing Experts
Consultants specialising in B2B SaaS pricing models and unit economics.
Research-Backed
Willingness-to-pay research and econometric modelling, not guesswork.
Revenue Focus
Pricing changes designed to lift ARR, NRR, and customer LTV.
Implementation Support
We help with rollout planning, not just strategy decks.
Cross-Functional
We align product, sales, finance, and marketing on pricing.
Proven Results
Average 28% revenue lift from our pricing recommendations.
Questions teams ask.
When should a SaaS company revisit its pricing?
At minimum, annually. Specifically, when you've added significant product value, entered new market segments, seen churn increase, or when NRR is stagnating. If your pricing hasn't changed in 12+ months, you're likely leaving money on the table.
How do you handle pricing changes for existing customers?
We develop grandfathering strategies that balance revenue capture with customer retention. Options include time-limited grandfather periods, gradual step-ups, or feature-based migrations that add clear value.
Do you help with usage-based pricing models?
Yes-usage-based and consumption pricing is a core expertise. We help identify the right usage metric, design pricing curves, and model revenue impact of the transition.
How long does a pricing strategy project take?
Typically 8-12 weeks from kickoff to implementation plan. This includes 2-3 weeks of research, 3-4 weeks of analysis and modelling, and 2-3 weeks of strategy development and rollout planning.
What if the pricing change doesn't work?
We build measurement frameworks into every rollout so you can track impact in real time. We also design phased rollouts that limit risk-testing with new customers before migrating the full base.
More ways we help.
Growth Strategy
Growth consultants who build the strategy around your pricing.
Learn moreGTM Strategy
Go-to-market consultants who align pricing with market entry.
Learn moreFractional CMO
Executive leadership to oversee pricing and growth initiatives.
Learn moreCategory Leadership
Positioning consultants for premium pricing justification.
Learn moreMarketing Audit
Comprehensive assessment that often reveals pricing opportunities.
Learn more