PPC°
On-Demand Webinar
LinkedIn Ads Masterclass for B2B SaaS
Complete guide to targeting, creative, and optimisation for LinkedIn advertising.
On demand · 55 minutes
Watch the recording
Get instant access to the full session.
What you'll learn°
Takeaways you can act on
Master LinkedIn's advanced targeting options including Matched Audiences and lookalike targeting
Create high-performing ad creative that stops the scroll and drives engagement
Optimise campaign structure for maximum efficiency and scale
Implement conversion tracking and attribution models that prove ROI
Leverage LinkedIn's algorithm changes to your advantage
Build effective retargeting campaigns that move prospects through the funnel
Avoid common mistakes that waste budget on unqualified clicks
Scale successful campaigns without sacrificing performance metrics
Agenda°
What we'll cover
0:00
Introduction & LinkedIn Ads Landscape
5:30
Advanced Targeting Strategies
18:45
Creative Best Practices & Examples
32:20
Campaign Structure & Optimisation
43:10
Attribution & Performance Measurement
52:00
Q&A and Key Takeaways
Speakers°
Who you'll learn from
JP
Jessica Park
Head of Paid Social
Jessica has spent over 8 years specialising in paid social advertising for B2B SaaS companies. She's managed over $15M in LinkedIn ad spend, helping companies scale from early-stage startups to Series C growth-stage organisations. Her work has generated over 50,000 qualified leads and $200M+ in pipeline for clients. She's known for her data-driven approach to creative testing and her ability to scale campaigns profitably, and speaks regularly at industry conferences.
What you'll get°
Included
- LinkedIn Targeting Mastery: deep dive into job titles, company attributes, interests, and groups. Learn how to layer targeting criteria without limiting reach, and when to use broad vs. narrow targeting strategies.
- Creative That Converts: proven frameworks for ad copy, image selection, and video content. Discover the psychological triggers that work on LinkedIn and how to A/B test creative systematically.
- Campaign Structure & Budget: learn the ideal campaign structure for different objectives, how to allocate budget across campaigns, and when to consolidate vs. segment your ad groups.
- Bidding & Optimisation: master automated bidding strategies, when to use manual CPC, and how to optimise for different conversion events beyond just clicks and impressions.
- Performance Analysis: set up proper conversion tracking, understand LinkedIn's attribution windows, and build dashboards that connect ad spend to pipeline and revenue.
- Scaling Playbook: a step-by-step process for scaling monthly spend while maintaining or improving efficiency metrics like CPL and CAC.