LinkedIn Ads Masterclass for B2B SaaS
Complete guide to targeting, creative, and optimization for LinkedIn advertising.
Jessica Park
Head of Paid Social
8+ years managing LinkedIn Ads for B2B SaaS. $15M+ in ad spend optimized.
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Key Takeaways
Master LinkedIn's advanced targeting options including Matched Audiences and lookalike targeting
Create high-performing ad creative that stops the scroll and drives engagement
Optimize campaign structure for maximum efficiency and scale
Implement conversion tracking and attribution models that prove ROI
Leverage LinkedIn's algorithm changes to your advantage in 2025
Build effective retargeting campaigns that move prospects through the funnel
Avoid common mistakes that waste budget on unqualified clicks
Scale successful campaigns without sacrificing performance metrics
What You'll Learn
LinkedIn Targeting Mastery
Deep dive into job titles, company attributes, interests, and groups. Learn how to layer targeting criteria without limiting reach, and when to use broad vs. narrow targeting strategies.
Creative That Converts
Proven frameworks for ad copy, image selection, and video content. Discover the psychological triggers that work on LinkedIn and how to A/B test creative systematically.
Campaign Structure & Budget
Learn the ideal campaign structure for different objectives, how to allocate budget across campaigns, and when to consolidate vs. segment your ad groups.
Bidding & Optimization
Master automated bidding strategies, when to use manual CPC, and how to optimize for different conversion events beyond just clicks and impressions.
Performance Analysis
Set up proper conversion tracking, understand LinkedIn's attribution windows, and build dashboards that connect ad spend to pipeline and revenue.
Scaling Playbook
Step-by-step process for scaling from $5K to $50K+ monthly spend while maintaining or improving efficiency metrics like CPL and CAC.
Video Chapters
Introduction & LinkedIn Ads Landscape
Advanced Targeting Strategies
Creative Best Practices & Examples
Campaign Structure & Optimization
Attribution & Performance Measurement
Q&A and Key Takeaways
About the Presenter
Jessica Park
Head of Paid Social
Jessica has spent over 8 years specializing in paid social advertising for B2B SaaS companies. She's managed over $15M in LinkedIn ad spend, helping companies scale from early-stage startups to Series C growth-stage organizations.
Her work has generated over 50,000 qualified leads and $200M+ in pipeline for clients. Jessica is known for her data-driven approach to creative testing and her ability to scale campaigns profitably. She's been featured in marketing publications and speaks regularly at industry conferences.
Downloadable Resources
LinkedIn Ads Targeting Workbook
Complete guide to building your ideal customer profile for LinkedIn targeting
Creative Testing Framework
Systematic approach to testing and optimizing LinkedIn ad creative
Campaign Structure Template
Pre-built campaign structures for different B2B SaaS objectives