Surge45°
Webinar°
On-Demand Webinar

CRO Tactics for SaaS Landing Pages

Proven conversion rate optimisation tactics that increase trial signups and demos.

On demand · 45 minutes

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What you'll learn°

Takeaways you can act on

Apply psychological principles that influence visitor behaviour and decision-making
Design landing page layouts that guide visitors naturally toward conversion
Write compelling headlines and copy that address pain points and objections
Optimise forms to reduce friction and increase completion rates
Use social proof, trust signals, and urgency effectively without being manipulative
Implement A/B testing programmes that generate statistically significant insights
Identify and fix conversion leaks in your funnel using analytics data
Create mobile-optimised experiences that convert as well as desktop
Agenda°

What we'll cover

0:00

Introduction & The CRO Mindset

6 min

Setting the foundation for a conversion-focused approach to landing pages.

6:30

Psychology of Conversion

9 min

The cognitive biases and psychological triggers that influence purchase decisions, applied ethically.

15:45

Landing Page Structure & Design

11 min

The anatomy of a high-converting page, from hero sections to visual hierarchy and information architecture.

26:20

Copywriting & Messaging

9 min

Headlines that hook attention, value propositions that resonate, and CTAs that compel action.

35:10

Forms, CTAs & Trust Signals

7 min

Reducing form abandonment and placing trust signals to build credibility and overcome scepticism.

42:00

Testing Framework & Q&A

3 min

Building a systematic A/B testing programme, plus live questions from attendees.

Speakers°

Who you'll learn from

SC

Surge45 CRO Team

CRO Specialists

Our CRO team has years of experience optimising conversion rates for B2B SaaS companies, running hundreds of A/B tests and helping companies achieve significant conversion lifts across landing pages, pricing pages, and trial signup flows. Our data-driven approach combines psychology, design, and systematic experimentation to continuously improve results.

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CRO Tactics for SaaS Landing Pages - Webinar | Surge45