ABM for Enterprise SaaS Companies
Account-based marketing strategies that win six and seven-figure deals.
Amanda Rodriguez
ABM Strategist
10+ years in enterprise ABM. $500M+ pipeline generated. 100+ enterprise wins.
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Key Takeaways
Select and prioritize target accounts using data-driven frameworks
Build account intelligence profiles that inform personalized campaigns
Orchestrate multi-channel ABM campaigns across marketing and sales
Create executive-level content and messaging that resonates with the C-suite
Implement account scoring models that track engagement and buying signals
Align marketing and sales teams around shared account goals and metrics
Measure ABM success beyond pipeline to include velocity and win rates
Scale ABM programs from pilot accounts to full portfolio execution
What You'll Learn
Account Selection & Prioritization
Build your Ideal Customer Profile (ICP) and Total Addressable Market (TAM) for enterprise. Learn to identify and prioritize accounts with the highest revenue potential using firmographic, technographic, and intent data.
Account Research & Intelligence
Conduct deep account research to understand organizational structure, buying committees, strategic initiatives, and pain points. Build account maps that identify all key stakeholders and their influence.
Personalized Campaign Strategy
Design account-specific campaigns that combine digital advertising, direct mail, content, events, and sales outreach. Learn when to use one-to-one, one-to-few, and one-to-many ABM approaches.
Executive Engagement Tactics
Create compelling executive briefings, board-level business cases, and ROI calculators that speak directly to C-suite priorities. Master the art of getting past gatekeepers to champions.
Sales & Marketing Alignment
Build joint account planning processes, shared SLAs, and collaborative workflows that ensure marketing and sales work as one team toward account penetration and expansion.
ABM Technology Stack
Leverage tools for account identification, intent monitoring, engagement tracking, and orchestration. Integrate your ABM platform with CRM, marketing automation, and sales tools for seamless execution.
Video Chapters
Introduction & Enterprise ABM Overview
Account Selection & ICP Development
Building Account Intelligence
Multi-Channel Campaign Orchestration
Measurement & Sales Alignment
Q&A and Implementation Guide
About the Presenter
Amanda Rodriguez
ABM Strategist
Amanda has over 10 years of experience building and executing account-based marketing programs for enterprise B2B SaaS companies. She's helped generate over $500M in pipeline and been directly involved in closing more than 100 six and seven-figure deals.
Previously leading ABM at three high-growth SaaS companies, Amanda has built programs from the ground up and scaled them to manage portfolios of 500+ enterprise accounts. She's a frequent speaker at B2B marketing conferences and her ABM frameworks have been adopted by companies across industries.
Downloadable Resources
ABM Account Selection Framework
Complete methodology for identifying and prioritizing your target account list
Account Intelligence Template
Structured format for gathering and organizing account research and insights
ABM Campaign Playbook
Multi-channel campaign templates for one-to-one and one-to-few ABM programs