ABM°
On-Demand Webinar
ABM for Enterprise SaaS Companies
Account-based marketing strategies that win six and seven-figure deals.
On demand · 62 minutes
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What you'll learn°
Takeaways you can act on
Select and prioritise target accounts using data-driven frameworks
Build account intelligence profiles that inform personalised campaigns
Orchestrate multi-channel ABM campaigns across marketing and sales
Create executive-level content and messaging that resonates with the C-suite
Implement account scoring models that track engagement and buying signals
Align marketing and sales teams around shared account goals and metrics
Measure ABM success beyond pipeline to include velocity and win rates
Scale ABM programmes from pilot accounts to full portfolio execution
Speakers°
Who you'll learn from
AR
Amanda Rodriguez
ABM Strategist
Amanda has over 10 years of experience building and executing account-based marketing programmes for enterprise B2B SaaS companies. She has helped generate over $500M in pipeline and been directly involved in closing more than 100 six and seven-figure deals. Previously leading ABM at three high-growth SaaS companies, she has built programmes from the ground up and scaled them to manage portfolios of 500+ enterprise accounts, and is a frequent speaker at B2B marketing conferences.
What you'll get°
Included
- Account Selection & Prioritisation: Build your Ideal Customer Profile (ICP) and Total Addressable Market (TAM) for enterprise. Learn to identify and prioritise accounts with the highest revenue potential using firmographic, technographic, and intent data.
- Account Research & Intelligence: Conduct deep account research to understand organisational structure, buying committees, strategic initiatives, and pain points. Build account maps that identify all key stakeholders and their influence.
- Personalised Campaign Strategy: Design account-specific campaigns that combine digital advertising, direct mail, content, events, and sales outreach. Learn when to use one-to-one, one-to-few, and one-to-many ABM approaches.
- Executive Engagement Tactics: Create compelling executive briefings, board-level business cases, and ROI calculators that speak directly to C-suite priorities. Master the art of getting past gatekeepers to champions.
- Sales & Marketing Alignment: Build joint account planning processes, shared SLAs, and collaborative workflows that ensure marketing and sales work as one team toward account penetration and expansion.
- ABM Technology Stack: Leverage tools for account identification, intent monitoring, engagement tracking, and orchestration. Integrate your ABM platform with CRM, marketing automation, and sales tools for seamless execution.