Guide°
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SaaS Marketing Metrics Handbook
The essential metrics every SaaS marketer should track. Learn what to measure, how to calculate it, and benchmarks to compare against.
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Inside the guide°
What's Inside the Guide
42 pages covering every metric you need to track, measure, and optimise your SaaS marketing performance
Acquisition Metrics
- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL) by Channel
- MQL to SQL Conversion Rate
- Demo/Trial Request Rate
Revenue Metrics
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
- Average Contract Value (ACV)
- Customer Lifetime Value (LTV)
Retention Metrics
- Gross & Net Revenue Churn
- Logo Churn Rate
- Net Dollar Retention (NDR)
- Expansion Revenue Rate
Pipeline Metrics
- Pipeline Velocity
- Win Rate by Stage
- Sales Cycle Length
- Pipeline Coverage Ratio
Channel Performance
- Organic Traffic & Conversion
- Paid Channel ROAS
- Content Marketing ROI
- Attribution Modelling
Team Efficiency
- Marketing Cost as % of Revenue
- Revenue per Marketing Employee
- Lead Response Time
- Campaign ROI Framework
Why it matters°
Why This Guide is Essential
Clear definitions and formulas for each metric
Benchmarks from 500+ B2B SaaS companies
Step-by-step calculation examples
When to track each metric by stage
Dashboard templates and tracking tools
Red flags and warning signs to watch
Preview°
Table of Contents Preview
1
Chapter 1
Introduction to SaaS Metrics
2
Chapter 2
Acquisition & Lead Generation Metrics
3
Chapter 3
Revenue & Growth Metrics
4
Chapter 4
Retention & Churn Metrics
5
Chapter 5
Pipeline & Sales Metrics
6
Chapter 6
Channel Performance Metrics
7
Chapter 7
Operational Efficiency Metrics
8
Chapter 8
Building Your Metrics Dashboard
Frequently Asked Questions
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