The discoverability and digital growth partner for EdTech SaaS
We help UK edtech SaaS companies grow. As your discoverability and digital growth partner, we make you the answer educators, school and university leaders and L&D teams find across search and AI, and turn that into demos, pipeline and revenue.
The growth we drive for EdTech SaaS.
Where EdTech SaaS growth stalls.
Invisible in search & AI
educators, administrators and L&D leaders research on Google and AI assistants, but your platform isn't the answer they surface.
Paid spend without pipeline
LinkedIn and Google budgets burn on clicks from the wrong stakeholders, not qualified demos.
Content that doesn't convert
Thought leadership that earns traffic but never moves educators, administrators and L&D leaders toward a demo.
A leaky digital funnel
Visitors arrive, but weak conversion and unclear attribution hide what's actually driving pipeline.
Undifferentiated positioning
Product marketing that blends in with competitors, so buyers can't tell you apart.
Multi-buyer complexity
Multiple stakeholders weigh in, and your messaging speaks clearly to none of them.
How we help EdTech SaaS grow.
- Search & AI visibility: SEO and GEO that make you the answer educators, administrators and L&D leaders find on Google, ChatGPT and AI Overviews.
- Paid that drives pipeline: LinkedIn and Google campaigns targeted at the stakeholders who actually buy.
- Content that converts: buyer-intent content and thought leadership that moves educators, administrators and L&D leaders toward a demo.
- Conversion & attribution: digital funnel optimisation and a measurement model that proves what drives pipeline.
- Product marketing & positioning: messaging that differentiates you in EdTech SaaS.
- One growth system: all of it run together and measured in demos, pipeline and revenue.
What we do for EdTech SaaS.
Content Marketing
Educator-focused content that drives adoption
Learn moreEmail Marketing
Seasonal nurture campaigns for educators
Learn moreSaaS SEO
Rank for education technology searches
Learn moreSaaS PPC
Targeted ads for education decision makers
Learn moreLead Generation
District and institution-focused ABM
Learn moreResults that speak for themselves.
CAC reduction through seasonal campaigns and educator community building
Lead volume increase with multi-persona education campaigns
Event ROI from ISTE and education conference marketing
Built for Ambitious EdTech Companies
Proven Impact
EdTech product with measurable learning outcomes
School Adoption
Active deployments in schools or institutions
Growth Capital
Funding secured for education market expansion
Market Ready
Ready to scale with academic calendar alignment
Questions founders and growth leaders ask.
What does Surge45 actually do for EdTech SaaS?
We're your discoverability and digital growth partner. We help you and your team across search and AI visibility, paid, content, conversion, attribution and product-marketing positioning, run as one growth system tied to demos, pipeline and revenue.
How do you help us get found by buyers in search and AI?
We build the SEO and GEO strategy that makes your platform the answer educators, administrators and L&D leaders find on Google, ChatGPT, Perplexity and AI Overviews, around the buyer-intent topics they actually research.
How do you make paid spend produce pipeline, not just clicks?
We focus LinkedIn and Google budget on the stakeholders in the buying committee, tie campaigns to pipeline rather than impressions, and connect spend to your CRM so you can see what creates revenue.
Do you do the work, or just advise?
Both, depending on what you need. We set the strategy and direction with you and your team, and can lead execution end-to-end or alongside your in-house team and agencies. You're never left with a deck and no support.
Who is this for, and which stage?
Founders and growth leaders at B2B EdTech SaaS, from seed to Series D+. We tailor the engagement to your stage and meet your team wherever the capability gaps are.
How do you measure success?
Demos booked, qualified pipeline and revenue, with clear attribution rather than vanity metrics like traffic or impressions.