SaaS PPC & Paid Advertising Consultancy for B2B
Maximise paid advertising ROI with campaigns built for B2B SaaS metrics. We set the strategy for and audit your Google Ads, LinkedIn Ads, and programmatic campaigns so they drive qualified demos and pipeline-not just clicks-while keeping your customer acquisition cost under control.
Driving growth impact where it matters.
The gaps quietly costing you pipeline.
High cost-per-lead making paid channels unprofitable
Poor ad-to-pipeline attribution making ROI unclear
Wasted spend on clicks that don't convert to demos
Creative fatigue causing declining performance
Difficulty targeting the right decision-makers on LinkedIn
Rising CPCs eating into marketing budgets
How we drive compound growth.
Precision Targeting
Reach decision-makers at your ideal accounts with laser-focused targeting.
ROI Obsessed
Every dollar optimized for pipeline contribution, not vanity metrics.
Full-Funnel Tracking
Connect ad spend to revenue with multi-touch attribution.
Rapid Testing
Continuous A/B testing to find winning combinations fast.
Paid Media Has Changed. Has Your Strategy?
Rising CPCs, privacy changes, and evolving platforms require a sophisticated approach to SaaS advertising.
- Cookie deprecation requires first-party data strategies
- LinkedIn CPCs demand conversion-focused campaigns
- Google's AI bidding needs expert guidance
- Multi-touch attribution is now essential
- Creative fatigue requires constant testing
- Account-based targeting beats broad audiences
Turn Every Ad Dollar Into Revenue
Google Ads
Search, display, and YouTube campaigns optimized for SaaS conversions.
LinkedIn Ads
Precision B2B targeting by job title, company, and industry.
Retargeting
Multi-channel retargeting to re-engage and convert.
Landing Pages
High-converting pages designed for paid traffic.
Budget Optimization
Dynamic allocation to highest-performing campaigns.
Creative Testing
Systematic testing to identify winning messages.
9-Step Paid Advertising Framework for SaaS
Account Audit
Deep dive into existing campaigns, identifying wasted spend and optimization opportunities.
Competitive Research
Analyze competitor ad strategies, messaging, and landing pages.
Strategy & Setup
Custom campaign architecture, audience targeting, and conversion tracking.
Creative Development
Develop compelling ad creative and landing pages aligned with your brand.
Tracking Implementation
We specify and set up conversion tracking, CRM integration, and attribution.
Campaign Launch
Direct the launch plan with careful budget allocation and monitoring.
A/B Testing
Continuous testing of audiences, creative, and landing pages.
Optimization
Guidance on bid management, audience refinement, and budget reallocation.
Scale & Report
Identify winners to scale and define transparent ROI reporting.
Results that speak for themselves.
Achieved 5.2x return on ad spend within 90 days.
Reduced CPL from $180 to $76 while scaling spend.
Increased monthly demos from 45 to 153.
Workflow Automation Platform
Challenge: Spending $40K/month on ads with poor ROI and no clear attribution
What we did: Redesigned campaign architecture, specified CRM tracking, and refocused strategy on pipeline not clicks
- 5.2x ROAS achieved
- 52% reduction in CAC
- $1.2M attributed pipeline in 6 months
Cloud Operations Platform
Challenge: LinkedIn CPL at $180 making the channel seem unprofitable
What we did: Refined audience targeting strategy, recommended new ad formats, and directed conversion-optimized landing page design
- -58% CPL reduction
- 3.4x more demos at same budget
- LinkedIn became #2 pipeline source
Data Integration Platform
Challenge: Scaling paid channels while maintaining efficiency and quality
What we did: Designed a systematic testing framework, defined automated bid management rules, and mapped expansion to new channels
- +240% demo bookings
- Maintained 4.2x ROAS while scaling
- 2x budget with better efficiency
Why SaaS teams choose us.
SaaS-Focused
Every campaign built for B2B software.
Revenue Attribution
Connect ad spend to pipeline in your CRM.
Platform Experts
Specialists experienced across Google and LinkedIn ads.
Proven Track Record
Significant ad spend managed across SaaS clients.
Transparent Reporting
Real-time dashboards and weekly updates.
Flexible Engagement
Scale up or down based on your needs.
Questions teams ask.
What's a good ROAS for SaaS PPC?
For B2B SaaS, a 3-5x ROAS is typically considered strong, though this varies by ACV and sales cycle. We focus on pipeline and revenue attribution rather than just ROAS.
Google Ads or LinkedIn Ads for B2B SaaS?
Usually both, with different roles. Google captures high-intent searchers, while LinkedIn enables precise account and persona targeting. We help you find the right mix.
How much should we spend on PPC?
It depends on your growth goals and ACV. We typically recommend starting with $10-20K/month to gather meaningful data, then scaling based on results.
How do you handle attribution?
We design and implement multi-touch attribution connecting ad interactions to CRM pipeline. This shows true campaign impact beyond last-click.
What's your approach to creative?
We direct systematic A/B testing with documented learnings, defining the messaging, visuals, and formats to test so your team can find winning combinations for your audience.
Do you advise on landing pages?
Yes, we direct landing page strategy and optimization or review your existing pages. Conversion optimization is critical to PPC success.
Specialised services.
Google Ads for SaaS
Specialized Google Ads strategy and consulting for software companies.
Learn moreLinkedIn Ads
B2B advertising targeting by job title and company.
Learn moreProgrammatic Advertising
Automated display campaigns at scale.
Learn moreRetargeting Campaigns
Multi-channel retargeting to re-engage visitors.
Learn moreLanding Page Optimization
High-converting pages for paid traffic.
Learn moreCreative Development
Ad creative and copy that converts.
Learn moreMore ways we help.
SEO Services
Organic search strategies that drive qualified traffic and pipeline.
Learn moreContent Marketing
Strategic content that attracts, engages, and converts your ideal customers.
Learn moreLead Generation
Multi-channel lead gen programs that fill your pipeline with qualified prospects.
Learn moreSaaS CAC Optimization
Lower your customer acquisition costs through channel and conversion optimization.
Learn moreBootstrap SaaS Growth
Capital-efficient growth strategies for self-funded SaaS companies.
Learn morePerformance Marketing
Full-funnel paid media strategy across all channels.
Learn more