10+ years owning growth in-house, built into one discovery and growth system.
The senior layer that makes every discovery channel work as one revenue system. SEO, AI search, CRO and attribution under one strategy. The Digital Discovery & Growth System, built from 10+ years in senior in-house roles.
Our Story
Surge45 was founded by marketers who spent 10+ years running growth in-house at B2B SaaS companies, owning budgets, reporting to CEOs, sitting in board rooms across North America. Canadian SaaS companies face the constant challenge of competing against US-funded rivals with larger budgets. The Digital Discovery & Growth System was built to make every channel work as one coordinated revenue system, SEO, AI search, CRO and attribution running together toward one commercial goal.
We built the Digital Discovery & Growth System to resolve the structural fragmentation we saw in-house: disconnected workstreams, no unified commercial picture, and no one accountable for the joins between buyer discovery, conversion and pipeline. Four interdependent pillars, Discover, Convert, Attribute, Grow, running simultaneously on every engagement is the answer.
Every senior hire has held a senior in-house marketing role before joining Surge45. That is a non-negotiable hiring rule. We collaborate with realistic budgets, focus on the highest-impact opportunities and hold ourselves accountable to pipeline and revenue outcomes.
What Makes the System Work
Four interdependent pillars running simultaneously. Remove one and the others degrade. The interdependence is the system claim, and the reason the System delivers outcomes that disconnected suppliers cannot.
Owning budgets, reporting to CEOs, answering to boards. The methods inside the System are what was used to hit the numbers, not a methodology built for a pitch deck.
Discover, Convert, Attribute and Grow run simultaneously on every engagement. Remove one and the others degrade. The interdependence is the system claim.
Tier 1 founders, Tier 2 VPs of Marketing and Tier 3 CMOs have different pains, different pressures and different vocabularies. The System is the foundation under all three.
All four pillars run toward a single output: board-reportable pipeline. Buyer discovery, conversion, attribution and reporting connect into one system with one measure of success.
Industries We Serve
FinTech
Compliance-aware growth for payments, banking and finance SaaS.
LegalTech
Discoverability and pipeline for legal and compliance software.
Enterprise Software
Category leadership and pipeline for enterprise platforms.
HealthTech
Trust-led growth for health, clinical and wellness software.
HR Tech
Discoverability and demand for people and HR platforms.
EdTech
Growth for learning, training and education software.
Cybersecurity
Authority and pipeline for security vendors.
DevTools
Developer-first growth for technical, bottom-up products.
Our Values
In-House DNA
Every senior hire has held a senior in-house marketing role before joining. The hiring rule is non-negotiable and compounds over time.
Champion Enablement
We make your SEO lead the most credible voice in the room. Pre-briefs 48 hours before exec meetings. Co-authored board reporting with your name on it.
System-Led
Four named pillars, Discover, Convert, Attribute, Grow, each with defined inputs, outputs and metrics. Inspectable, measurable, connected to board-reported pipeline.
Partnership Not Dependency
Everything we do is documented in the System, so the expertise compounds with you rather than sitting in a black box. We work alongside your team on the discovery and growth, and many engagements scale into lighter advisory retainers over time.
Grow your career with Surge45.
We're a small, senior team of B2B SaaS growth specialists who care about doing the work properly. If you want to shape real outcomes alongside founders and growth leaders, we'd love to hear from you.
Senior, lean team
Work directly with experienced operators, no layers, no busywork.
Real ownership
Own outcomes across the four-pillar growth system, end to end.
Remote-first
Flexible, outcome-led culture built around focused work.
Compounding growth
Sharpen your craft on hard B2B SaaS growth problems that matter.
Learn with us
Guides, playbooks and real results to help you and your team grow B2B SaaS.
Guides & playbooks
In-depth, actionable guides across SEO, content, paid and growth.
ExploreWebinars
Live and on-demand sessions with our growth specialists.
ExploreSuccess stories
How we've driven pipeline and ARR for B2B SaaS clients.
ExploreBlog & insights
Strategies and tactics for discoverability and growth.
Explore