Fifteen years running growth in-house. Built into the Growth Engine. Now it works for you.
The senior layer that makes every channel work as one revenue system. Organic, paid, CRO and attribution under one strategy. The Unified Search-to-Pipeline Growth Engine, built from fifteen years in senior in-house roles.
Our Story
Surge45 was founded by marketers who spent fifteen years running growth in-house at B2B SaaS companies — owning budgets, reporting to CEOs, sitting in board rooms across North America. Canadian SaaS companies face the constant challenge of competing against US-funded rivals with larger budgets. The Unified Search-to-Pipeline Growth Engine was built to make every channel work as one coordinated revenue system — search, paid, CRO and attribution running together toward one commercial goal.
We built the Unified Search-to-Pipeline Growth Engine to resolve the structural fragmentation we saw in-house: disconnected workstreams, no unified commercial picture, and no one accountable for the joins between search demand, conversion and pipeline. Four interdependent pillars — Search, Convert, Attribute, Report — running simultaneously on every engagement is the answer.
Every senior hire has held a senior in-house marketing role before joining Surge45. That is a non-negotiable hiring rule. We collaborate with realistic budgets, focus on the highest-impact opportunities and hold ourselves accountable to pipeline and revenue outcomes.
What Makes the Engine Work
Four interdependent pillars running simultaneously. Remove one and the others degrade. The interdependence is the system claim — and the reason the Engine delivers outcomes that disconnected suppliers cannot.
Owning budgets, reporting to CEOs, answering to boards. The methods inside the Engine are what was used to hit the numbers — not a methodology built for a pitch deck.
Search, Convert, Attribute and Report run simultaneously on every engagement. Remove one and the others degrade. The interdependence is the system claim.
Tier 1 founders, Tier 2 VPs of Marketing and Tier 3 CMOs have different pains, different pressures and different vocabularies. The Engine is the foundation under all three.
All four pillars run toward a single output: board-reportable pipeline. Search demand, conversion, attribution and reporting connect into one system with one measure of success.
The Pillar Interdependence Loop
Search drives traffic. Convert turns that traffic into pipeline. Attribute maps which campaigns and channels actually created the revenue. Report surfaces the full picture to your board and stakeholders. The loop runs continuously — and compounds across every engagement.
Our Values
In-House DNA
Every senior hire has held a senior in-house marketing role before joining. The hiring rule is non-negotiable and compounds over time.
Champion Enablement
We make your SEO lead the most credible voice in the room. Pre-briefs 48 hours before exec meetings. Co-authored board reporting with your name on it.
Engine-Led
Four named pillars — Search, Convert, Attribute, Report — each with defined inputs, outputs and metrics. Inspectable, measurable, connected to board-reported pipeline.
Partnership Not Dependency
Everything we build is documented in the Engine. Your team owns what we operate alongside you. Engagements often transition to lighter Strategic Partnerships once in-house teams scale.
Global Presence
UK-based with global presence. Our remote-first approach enables us to flexibly support SaaS clients from around the world.