Search & Content Marketing for B2B SaaS
SEO, AI search optimisation, and content marketing, directed together so your B2B SaaS team compiles organic pipeline, appears in LLM-generated answers, and converts traffic into.
Discover · Search & Content Strategy That's Focused on Results
We don't just advise on activities-we direct the strategy toward outcomes that impact your bottom line.
Organic Pipeline, Not Just Traffic
Every keyword and content brief is mapped to ICP buyer intent. We target terms that book demos, not just drive volume - so your content earns rankings that matter.
LLM Platform Visibility
We direct how your brand is optimised for ChatGPT, Claude, Perplexity, and Gemini so you appear where B2B buyers now shortlist software.
Revenue Attribution Built In
Organic pipeline attribution connects every ranking and article to leads, demos, and closed-won in your CRM.
Compounding Results
Unlike paid, organic and AI search visibility compounds over time. We architect an asset that grows even when you pause spend.
Challenges We Solve
Organic traffic growing but not converting to demos or pipeline
No visibility in ChatGPT, Claude, or Perplexity where buyers now research
Content team producing articles with no pipeline attribution
Struggling to rank against established competitors with large domain authority
SEO strategy unclear with no prioritised roadmap tied to revenue
No content calendar aligned to your ICP buyer journey
What Search & Content Execution Covers
Three services executed as one integrated organic discovery system.
SEO Services
Technical SEO, keyword strategy, link building, and on-page optimisation built to reduce CAC over time.
AI Search Optimisation
Answer engine optimisation (AEO) and GEO for ChatGPT, Claude, Perplexity, and AI Overviews.
Content Marketing
ICP-targeted content strategy, briefs, and distribution planning. Full editorial calendar we lead and produce across every funnel stage.
Link Building
White-hat link acquisition strategy targeting high-authority SaaS and tech publications to build domain credibility at pace.
Performance Reporting
Weekly organic performance reports and monthly pipeline attribution tied to your CRM and revenue data.
Competitive Intelligence
Ongoing competitor content and keyword gap analysis so you always know where to outrank and outpublish.
Full-Stack Discover · Search & Content Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Technical SEO Audit and Fix Plan
Full technical analysis of crawlability, indexation, site speed, and Core Web Vitals with a prioritised remediation plan we deliver against.
ICP Keyword Strategy
Intent-based keyword mapping across the full buyer journey, from awareness through commercial intent.
LLM Visibility Optimisation
Content and schema structured to appear in AI-generated answers across all major LLM platforms.
Content Calendar and Briefs
Full editorial calendar with briefs and review cycles we lead end-to-end, including writing, editing, and publishing.
Link Acquisition Programme
Monthly link building strategy via digital PR, guest content, and partner outreach to grow domain authority.
Attribution Dashboard
Custom reporting dashboard connecting organic traffic to leads, pipeline, and revenue.
How We Architect Your Organic Discovery System
A proven methodology that delivers consistent results for SaaS companies.
Audit and Baseline
Technical SEO audit, keyword gap analysis, competitor landscape, and LLM presence baseline.
Strategy and Roadmap
90-day content and SEO roadmap prioritised by pipeline impact, not just search volume.
Foundation Plan
Technical fix specs, site architecture recommendations, and initial content briefs we ship for quick wins.
Content at Scale
Full editorial calendar in motion - ICP-aligned articles, landing pages, and pillar content briefed by us and produced by your team.
LLM Optimisation
Structured data, entity optimisation, and answer-engine content to capture AI search share.
Measure and Compound
Monthly pipeline attribution review. Double down on what ranks and converts.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
B2B Analytics SaaS
+340%
Organic Traffic Growth
340% organic traffic growth in 9 months through technical SEO and ICP-targeted content.
Security SaaS Platform
$2.8M
Organic Pipeline
$2.8M in attributed organic pipeline through content strategy and AI search optimisation.
DevTools Company
45%
CAC Reduction
Reduced blended CAC by 45% by shifting paid budget to compounding organic and LLM-visible content.
Other Execution Solutions
Explore related services within our execution offerings.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored discover · search & content strategy.
Why Choose Surge45 for Discover · Search & Content?
We're not a generalist consultancy. We live and breathe B2B SaaS discovery and growth.
SaaS-Focused
We focus on B2B SaaS, so every playbook and benchmark is relevant to your business.
Revenue Attribution
We connect every campaign to pipeline and revenue in your CRM.
Senior Team
Work directly with experienced strategists, not junior account managers.
Transparent Reporting
Real-time dashboards and weekly updates on performance.
Proven Playbooks
Strategies tested across 50+ SaaS companies.
Flexible Engagement
Scale up or down based on your needs without long-term lock-ins.