The State of SaaS Marketing in 2026
Annual trends report and predictions for B2B SaaS marketing. Data from 500+ companies on what's working, what's not, and where to invest your budget.
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Takeaways you can act on
What we'll cover
Welcome & 2026 Overview
5 minIntroduction and high-level landscape of SaaS marketing in 2026
Market Trends & Data
15 minKey findings from 500+ companies: growth rates, CAC trends, channel mix, and more
Budget Allocation Strategies
10 minHow high-growth companies distribute marketing spend across channels and programmes
AI in Marketing
10 minReal-world AI use cases, ROI data, and what's actually working vs. hype
Channel Performance Analysis
10 minDeep dive into which channels are winning (and losing) in 2026
Who you'll learn from
David Kim
CMO
David has led marketing at three successful B2B SaaS companies from Series A to exit. He's raised over $200M and built teams from 2 to 50+ marketers. Known for data-driven strategies that scale.
Jennifer Lopez
Growth Advisor
Jennifer advises 20+ B2B SaaS companies on growth strategy. Former VP Growth at two unicorns. She's seen what works (and what doesn't) across hundreds of companies and $1B+ in marketing spend.
Built for
- Marketing leaders planning 2026 budgets and strategies
- CMOs and VPs looking to benchmark their performance
- Founders/CEOs evaluating marketing investment decisions
- Demand gen and growth teams seeking new channels
- Marketing ops professionals optimising spend allocation
Included
- Exclusive 2026 trends report (80+ page PDF)
- Live Q&A with seasoned marketing leaders
- Channel benchmark data by company size
- Budget allocation templates and frameworks
- Access to on-demand recording
- Invitation to private Slack community
Frequently Asked Questions
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