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Webinar°
On-Demand Webinar

Email Marketing: From Batch to Behaviour

Advanced email segmentation and automation strategies that increase engagement.

On demand · 40 minutes

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What you'll learn°

Takeaways you can act on

Transition from batch-and-blast to behavioural, trigger-based email programmes
Build sophisticated segmentation models based on engagement and behaviour
Design lifecycle email programmes that nurture leads through the buyer journey
Implement lead scoring that prioritises engaged prospects for sales
Create dynamic content that personalises emails at scale
Optimise send times and frequency based on individual recipient behaviour
Build re-engagement campaigns that win back dormant subscribers
Measure email's true impact on pipeline and revenue, not just opens and clicks
Agenda°

What we'll cover

0:00

The Problem with Batch Email Marketing

6 min

Why batch-and-blast underperforms and what behavioural email does differently.

5:40

Behavioural Segmentation Framework

9 min

Move beyond demographics to segment by actions, engagement patterns, website behaviour and buying signals that predict conversion likelihood.

14:20

Building Trigger-Based Automations

10 min

Design automated workflows triggered by content downloads, pricing page visits, trial signups and feature usage that respond in real time to prospect actions.

24:10

Lifecycle Programmes & Lead Scoring

9 min

Create nurture tracks for every funnel stage and implement scoring models that combine demographic fit with behavioural engagement to route hot leads to sales.

32:50

Measurement & Continuous Optimisation

5 min

Go beyond open and click rates to measure email's impact on pipeline velocity, conversion and revenue, using A/B testing systematically.

38:00

Q&A and Quick Wins

2 min

Live questions and fast, practical wins you can apply immediately.

Speakers°

Who you'll learn from

DK

David Kim

Email Marketing Lead

David has over 12 years of experience in email marketing and marketing automation for B2B SaaS companies. He's optimised over 50 million email sends and consistently achieves engagement rates 3x higher than industry benchmarks. His behavioural email programmes have generated tens of millions in pipeline, and he's helped companies transition from batch email to sophisticated automation, scaling programmes through IPO. He speaks regularly at marketing conferences and has been featured in MarketingProfs and Marketing Land.

What you'll get°

Included

  • Email Segmentation Workbook: framework for building behavioural segments and lifecycle stages in your database
  • Automation Blueprint Library: 12 proven email automation workflows ready to implement in your MAP
  • Lead Scoring Model Template: complete lead scoring framework with demographic and behavioural criteria
  • Example workflows you can follow to start implementing behavioural email immediately after watching

Frequently Asked Questions

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More resources°

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Email Marketing: Batch to Behaviour - Webinar | Surge45