Strategy°
On-Demand Webinar
Demand Gen Metrics That Actually Matter
Stop vanity metrics. Learn to measure and optimise for pipeline and revenue.
On demand · 50 minutes
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What you'll learn°
Takeaways you can act on
Identify the difference between vanity metrics and metrics that drive business decisions
Build a demand gen dashboard that executives actually care about
Implement multi-touch attribution that shows marketing's true impact
Calculate and optimise for metrics like CAC, LTV, and payback period
Align marketing metrics with sales and revenue goals
Track pipeline velocity and understand what accelerates deals
Measure content and campaign performance by revenue, not just engagement
Create reporting frameworks that prove marketing's ROI to the board
Speakers°
Who you'll learn from
ST
Sarah Thompson
VP Demand Generation
Sarah has over 15 years of experience building and scaling demand generation programmes for B2B SaaS companies. She has generated over $1 billion in pipeline and has been through three successful exits, including two IPOs and one acquisition. Known for her data-driven approach and ability to align marketing with revenue goals, she has built demand gen teams from the ground up and scaled them to support $100M+ ARR companies.