Search & digital discovery insights.
Breaking analysis and practical takes on search, SEO and generative discovery for B2B SaaS and growth teams.
Gemini Now Reads Your Google Business Profile. What Does That Mean for Your Brand?
Google has connected Gemini directly to Google Business Profile, giving the AI live access to your reviews, performance data, and profile details. Here's what the mechanism actually does, and why it matters more than a standard product update.
Read ArticleThe week Google handed you two new measurement superpowers
GA gets AI chatbot tracking and Google Business Profile integration, plus ads creep into image search and Meta goes all-in on football.
Read ArticleGoogle Is Suing an AI Scam Network. Your Brand Could Be Next.
Google has filed a civil lawsuit against the "Outsider Enterprise," a China-based cybercrime network that uses AI-generated phishing kits to impersonate trusted brands at massive scale. For B2B SaaS founders and growth leaders, this is a signal that brand-impersonation risk has crossed a threshold that demands boardroom attention.
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