Paid & Performance Marketing for B2B SaaS
Google Ads, LinkedIn Ads, and programmatic campaigns managed for pipeline ROI. Every campaign is built to book demos and create pipeline - not just generate clicks.
Get a SaaS Paid & Performance Agency That's Focused on Results
We don't just deliver activities-we deliver outcomes that impact your bottom line.
Pipeline-First Optimisation
We optimise bids, audiences, and creative against demo bookings and pipeline, not clicks. Your CAC goes down as quality goes up.
Full Attribution
Every pound and dollar tracked from first click to closed-won. No more guessing which campaigns drive revenue.
ICP Precision Targeting
We build audience structures that target your exact ICP: job title, company size, tech stack, and intent signals.
Fast Launch
Campaigns live within 30 days. We use proven account structures so you skip the ramp-up phase and get to scale faster.
Challenges We Solve
Ad spend rising but pipeline and demos not keeping pace
No clear attribution between paid campaigns and revenue
LinkedIn Ads generating clicks but minimal qualified pipeline
Google Ads CAC too high to scale profitably
Paid channels managed in silos with no unified reporting
Previous agency optimised for clicks and impressions, not pipeline
What Paid & Performance Execution Covers
Two services working together to build pipeline-efficient paid acquisition.
Google Ads
Search, Performance Max, and Display campaigns built for high-intent B2B SaaS buyer journeys.
LinkedIn Ads
Sponsored Content, Message Ads, and Lead Gen Forms targeting your ICP with precision.
Programmatic Display
Retargeting and prospecting campaigns across the open web for brand presence and pipeline support.
Attribution Modelling
Multi-touch attribution connecting every paid touchpoint to demos, pipeline, and closed revenue.
Conversion Optimisation
Landing page and offer testing to improve conversion rates and lower CAC across every paid channel.
Performance Reporting
Weekly pipeline-tied reporting and monthly board-ready paid performance summaries.
Full-Stack Paid & Performance Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Paid Media Audit
Full audit of existing campaigns, account structure, targeting, and attribution to identify waste and opportunity.
ICP Audience Build
Custom audience architecture across Google and LinkedIn based on your ICP, intent data, and CRM lists.
Creative Production
Ad copy, creative assets, and landing page testing included. We own creative as part of the retainer.
Bid Strategy Management
Continuous bid management and budget optimisation to maximise pipeline per pound spent.
Multi-Channel Attribution
Full-funnel attribution setup connecting paid activity to pipeline and closed-won in your CRM.
Monthly Growth Review
Monthly deep-dive into paid performance, CAC trends, and pipeline contribution by channel.
How We Build Your Paid Pipeline Engine
A proven methodology that delivers consistent results for SaaS companies.
Paid Audit
Full account audit of campaigns, targeting, attribution, and spend efficiency across all paid channels.
Strategy and Structure
Channel strategy, account structure, audience architecture, and offer design for pipeline efficiency.
Setup and Launch
Campaigns live within 30 days with attribution tracking connected to your CRM.
Creative Testing
A/B testing of ad copy, creative, landing pages, and offers to find the winning combination.
Optimise and Scale
Weekly optimisation cycles focused on CAC reduction and pipeline quality improvement.
Reporting
Weekly and monthly reporting connecting paid spend to demos booked, pipeline, and revenue.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
B2B SaaS HR Tech
52%
CAC Reduction
Reduced blended CAC by 52% through LinkedIn Ads ICP targeting and Google Ads account restructure.
FinTech SaaS
$3.4M
Pipeline Generated
$3.4M in paid-attributed pipeline in 6 months with 4.2x blended ROAS across Google and LinkedIn.
Enterprise DevTools
+89%
Demo Conversion
89% increase in demo conversion rate through landing page optimisation and ICP-targeted audiences.
Other Execution Solutions
Explore related services within our execution offerings.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored paid & performance strategy.
Why Choose Surge45 for Paid & Performance?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS-Focused
We focus on B2B SaaS, so every playbook and benchmark is relevant to your business.
Revenue Attribution
We connect every campaign to pipeline and revenue in your CRM.
Senior Team
Work directly with experienced strategists, not junior account managers.
Transparent Reporting
Real-time dashboards and weekly updates on performance.
Proven Playbooks
Strategies tested across 50+ SaaS companies.
Flexible Engagement
Scale up or down based on your needs without long-term lock-ins.