Is this webinar really free?

Yes! Completely free with no hidden costs. We just ask for your registration so we can send you the webinar link and reminders.

Will I get a recording if I can't attend live?

Absolutely! All registrants receive the recording and slide deck within 24 hours of the webinar, even if you can't attend live.

Is this relevant for small teams or just enterprises?

This webinar is designed for B2B SaaS companies of all sizes. We cover strategies that work whether you're a startup or scaling rapidly.

Can I ask questions during the webinar?

Yes! We have a live Q&A session at the end, and you can submit questions throughout the presentation.

What tools do I need to attend?

Just a web browser! We'll send you a link to join. No downloads or special software required.

Webinar°

Webinar ended

SEO Strategies That Drive Pipeline

Learn how to build an SEO program that generates qualified leads and revenue, not just traffic. We'll cover technical foundations, content strategy, and measuring ROI.

January 15, 2026 2:00 PM EST · 60 min Online

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What you'll learn°

Takeaways you can act on

Build technical SEO foundations that support revenue growth

Develop content strategies that attract and convert your ideal customers

Implement link building tactics that drive referral traffic and authority

Track and attribute SEO's impact on pipeline and revenue

Identify quick wins vs. long-term investments in your SEO roadmap

Leverage AI tools to scale content without sacrificing quality

Optimise for buyer intent keywords at every funnel stage

Measure true ROI beyond rankings and traffic metrics

Agenda°

What we'll cover

2:00 PM

Introduction & current state of SEO

5 min

Overview of how SEO has evolved for B2B SaaS in 2025-2026

2:05 PM

Technical SEO foundations

15 min

Site architecture, crawlability, Core Web Vitals, and technical debt that blocks growth

2:20 PM

Content strategy for pipeline

20 min

Buyer journey mapping, keyword research, content types, and conversion optimisation

2:40 PM

Link building & authority

10 min

Earning high-quality backlinks through strategic partnerships and content

2:50 PM

Attribution & ROI measurement

10 min

Tracking frameworks, multi-touch attribution, and proving SEO's revenue impact

Speakers°

Who you'll learn from

Surge45 SEO Team

VP Marketing

Our team has built SEO programs at multiple B2B SaaS companies, driving significant attributed pipeline and scaling organic traffic for growing SaaS brands.